TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made videos appearing in their streams. This step comes as the company announced that it now features over 1 billion AI videos.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a full-scale rollout. This development coincides with a increase in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding channels on another major platform primarily display clips produced artificially. A significant portion of this content is classified as low-quality AI content, a label for poor-quality, mass-produced content that is frequently absurd or surreal.
Our research shows that a lot of users enjoy content created using AI tools, including computer-generated images to science explainers, and we intend to give people the ability to see more or less of that, based on their own preferences,” commented a platform representative.
AI on the Platform
TikTok shared that there are presently 1.3 billion videos on its app labeled as artificially created. Overall, over 100 million videos are added to the app each day, making AI content a limited percentage of its overall inventory.
Customizing Your Feed
Members will be able to limit or boost the level of AI-generated videos they see by using the content preference setting in the application and picking “AI-generated content”. Additional categories that currently be adjusted under the tool cover politics, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules oblige creators to identify lifelike AI-generated content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any believable AI video that is unmarked can be removed under its community policies.
In addition, the app will now add an AI-generated label to content produced via its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This step is designed to deter users from seeking to circumvent the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a $2m educational fund for professionals and organizations to produce educational content about responsible artificial intelligence. This program will support charitable organizations focused on educating coding and technology.
Content Safety Approach
TikTok has defended its content review process, following debate over proposals to make redundant numerous review team members in the UK. It is expected to reduce 439 jobs in its content moderation team in London, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that human moderation would continue to be important, but AI can safeguard staff by eliminating the most harmful content prior to it has to be seen by humans. The company announced a notable drop in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its AI tools.
It is vital to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is proving valuable work at speed.”
